Monday, November 28, 2016

Archdiocese of New Orleans taking it to movie theaters and TV too

Popcorn, a movie and an invitation to Christmas Mass

                 Kim Chatelain, | The Times-Picayune The Times-Picayune 

on November 23, 2016
For the second time this year, the Roman Catholic Archdiocese of New Orleans will use the big screen to deliver a message of faith to local moviegoers. Beginning Friday (Nov. 25), New Orleans area movie theaters will show a 15-second spot to highlight Catholicism's take on the meaning of Christmas.
The spot depicts the hustle and bustle of a family Christmas party with the party goers eventually ending up at a Mass celebrating the birth of Jesus Christ. It will run before all movies in the New Orleans area through Dec. 31, the archdiocese said.
Sarah McDonald, the archdiocese's director of communications, said the short video is both an invitation for moviegoers to attend Mass and an urging to reflect on the reason for the season. Text scrolling over the video reads, "The meaning of Christmas is not in presents, but in HIS presence."
"While we wanted to extend an invitation to everyone to come and celebrate Christmas with us through the celebration of the Eucharist, we wanted to encourage local moviegoers to think more deeply about Jesus's birth and his life," McDonald said. "We want to encourage people to find peace in his presence and not to put focus simply on the presents."
The archdiocese will use the spot on its Facebook page. It also plans to play it on television.
In July, the archdiocese began showing at local theaters a brief spot depicting young Catholics participating in the life of the church. It concluded with Archbishop Gregory Aymond encouraging viewers to learn more about the faith.

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